Marketing Finland

Challenge

Earlier Marketing Finland used customized CRM technology, which did not support modern sales and marketing. The system's maintenance was also coming to an end.

”We compared many CRM solutions available on the market, but none of them felt appropriate for a modern association. The upkeep of an extensive member registry, constant communication with the members, monitoring the members' activity and the online selling of our training and books were the critical points for us, and for which we needed to find a technical solution”, says Riikka-Maria Lemminki, the CEO of Marketing Finland.

Solution

Marketing Finland had determined the most important needs for their CRM system and on top of these, some nice-to-have features. Most of these were already available in CRM-service. The association can carry out all their digital communication with their members in CRM-service, including also the automatic sending of printed messages. The system also supports the enrichment of the member data via phone interviews and surveys.

A special addition to the system is the member portal provided by CRM-service, named as the Marketing Toolkit. The portal has links to guides and a law database, and the members can also sign up for training organized by the association there.

A WooCommerce connector links the CRM with a web store for training and publications. Also the Talenom financial management software used by the association has been connected to the system. A few new features were developed for the needs of Marketing Finland, and they also benefit other CRM-service users.